Wednesday, January 28, 2009

Media as corporate prostitution

Gordon Campbell proves once again why he is one of the best commentators in NZ, a recent column by him gives an eye opening reality check of mainstream news media…

Gordon Campbell asks whether TVNZ and TV3 should be tutoring the spin merchants
Should shepherds be in the business of selling the secrets of how they guard their flocks? I know, that’s an awkward and not particularly accurate analogy - but it was the one that came to mind when considering a two day conference called MediaBiz-09 due to be held at the Sky City Convention Centre in mid February. Here’s how the ads go :

“The nightly news - a friend or a foe to your organisation? At Media Biz 09 a stunning line-up of professionals will share the secrets of getting your message across positively, in all forms of the media. Media Biz 09 brings you Mark Sainsbury, Mike McRoberts, Kevin Milne, Fran O’Sullivan and the country’s top consumer affairs media law and communications experts.

…if the news media are giving coporates the opportunity (at over $2000 per person for the conference) to show them how to manipulate the willing news media into twisting negative stories about those corporates into positive stories, why should the rest of us trust anything those bastions of media tell us? Shouldn’t we be deeply concerned that the mainstream media are actively touting for influence in the news?

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